One of those reasons is that almost everyone has a cell phone and keeps it within arm’s reach at any point throughout the day! 97% of all texts are also read within the first 5 minutes. If you stop and think about it, that’s incredibly powerful all by itself.
SMS marketing is also permission-based. You’re only communicating to a highly targeted group of people who really care about your business and what it has to say!
It’s also the fastest way to put coupons and special offers into the hands of your customers. With how cost-effective it is, it’s pretty much a no-brainer.
